Five Ways to Build Freedom + Flexibility Into Your Business
Just ask any business owner why they decided to become an entrepreneur, and chances are they'll mention that they wanted more freedom and flexibility in their workdays. And while being your own boss definitely gives you a ton of autonomy and ownership over your work, it's still easy to feel overwhelmed and distracted.
Between managing multiple clients, projects, and deadlines or employee, that sense of freedom and flexibility you were hoping you'd have in your business may feel far away. But don't worry–it's never too late to reclaim your time and regain a sense of freedom and flexibility in your business. All it takes is some reflection, organization, and delegation. And while these things aren't easy or a quick fix by any means, the time you put into these things will pay off for you so much in the long run.
Keep reading for the five things you can do to build more freedom and flexibility into your business.
1. Batch your days and time
Batching is a real game changer–especially for those people who tend to write really long to-do lists and wonder why they never get anything done. When you're a business owner, there are a ton of moving parts and sometimes it's hard to stay focused on what needs to get done. Batching solves this problem by setting a theme or two for each day so you can focus on just that. For example, Monday could be social media + marketing day and Tuesday is for blogging. So every Monday you will write and schedule all of your social posts and take care of any marketing tasks. Then on Tuesday you can shift your focus to blogging and write as many blogs as you need to for the week, instead of attempting to write blog posts and instead stressing about your social media strategy, taxes, payroll, etc. Each day has it's set focus so you know what to tackle each day.
2. Set expectations with colleagues and clients
Setting expectations around how you will communicate with your clients and colleagues is so important if you a) value your time and b) need boundaries - otherwise, prepare for burnout! The truth is as much as you may like your colleagues or clients, you can't be available to them 24/7. Why? Because once you start immediately replying to emails at 9pm at night or during times that you'd prefer to be personal time, then that sets a precedent. And then your clients or colleagues will wonder what’s going on the next time you don't reply at 9pm...and sometimes you don't need to be available at 9pm because you have more important things to do like relax or socialize! So, let them know when you're available by either only responding during "office hours" or by telling them up front that you only answer emails/calls between 9am-5pm Monday-Friday. We’ve even seen a few business owners outline their “office hours” in their email signature - genius!
3. Say 'no' to tasks that control your time (start, stop, continue)
The key to getting more done and gaining momentum in your business is through prioritizing your time like a boss. And by that we mean saying no to the unnecessary things. Sometimes you get so busy and overwhelmed, you wonder how you ended up with so many commitments. When you're feeling scattered, it may be time to stop and audit your life to make sure you're making time for the things that matter and ditching the things that suck your energy and don't get you closer to your goals.
To do this take out a sheet of paper and make a list of all of your commitments - really think about and decide what's worth your time, and what can go. Read this blog post to find out how to do a life audit so you can feel more in control of your time and schedule.
4. Outsource work that doesn't require your specific skill-set
Sometimes being a business owner makes you feel like you have to be a jack-of-all trades. And while having a wide skill set and being creative is part of what makes you a great business owner, that doesn't mean you should try to do everything. Think about all of the tasks in your business that drain you or maybe don't require your specific expertise. Those are the things you can outsource to either interns, virtual assistants, or other employees if you have them. This frees up more of your time to focus on the things that move the needle for the business that only you can do.
5. Sell things you've already created that don't require your time
If you're a business owner, chances are you may have created some ideas or services that you can turn into a product in a way that doesn't require much of your time after the initial set-up. This could be a book, e-course or other passive income product. If you're not sure where to start, think about the most popular services you offer or what people ask you about the most. That's a great place to start when thinking about a product you can offer that you know people will value. This technique is called setting up passive income streams which are powerful in helping you achieve the financial freedom and flexibility you want with your time in your business.
Even though it's easy to feel like your time is out of your own control when you own a business, don't lose focus on WHY you started your company. Remember, it's never too late to make changes that can both reward you financially help you regain your sense of freedom and flexibility.
At Mavenly + Co., we focus on helping women work for themselves. From free resources and podcasts to private coaching and events, our team is here to help you take your career + business to the next level. Whether you are a freelancer, side hustler, or full-time business owner, we want to help you succeed in your work. Want to learn more? Click here!