Four Ways to Identify Your Business Superpower


Whether you're currently an entrepreneur–or maybe you're looking to start a side hustle–sometimes it can be a challenge to figure out what you want to offer people in your business. Maybe you have a ton of passions and interests and aren't sure where to start. Either way, everyone has a dominant gift–an attribute, skill or ability that is stronger than the rest. That is your business superpower.

If you're not quite clear on what your business superpower is (yet!) then keep reading to find out the four questions you can ask yourself to find out what it is.

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1. What comes to you naturally?

Chances are, there's something that your friends, family, or coworkers say that you're really good at, but it's something that you've always done, enjoyed, or found to be easy so you don’t think twice about it. For some that can be writing, speaking, or even working with numbers. These skills are inherent to some people, while others find them extremely difficult.

Think about something you do that often amazes people, and when they comment on that you think, "Oh that? That's easy." Oftentimes, this is where the magic happens since it's something you like, are good at, and that people value and are more than willing to pay for.

2. What do people frequently come to you for?

What's the thing that people tend to come to you for? Is it for business or relationship advice? Maybe for some help editing someone's paper or essay? How about organizing? There are so many gifts that you have that you're so used to people coming to you for that you probably didn't realize how amazing that skill is.

Take some time to think about this alone, and also ask your best friends and family members if you're stumped. Sometimes it's harder for us to see these skills since we're so "close" to it.

3. What problem are you obsessed with solving?

Is there a problem that you see around you constantly that you've thought about solving before? And you think if you could then it would make the lives of so many more people easier or better? Chances are it's something you experienced yourself and now you want to help others with the same issue or need. This is the perfect example of how so many entrepreneurs start their journeys because they saw a need that had to be filled, couldn't find a solution for it, so they decided to create their own solution. If there's something you've thought of before and said, "Why hasn't anyone thought about this yet?" then maybe it's time for you to step up with your idea or product.

4. What work would you pursue even if you failed?

This question is a powerful one and it can really get to the core of what you value in your work and life. Brene Brown tells people to consider this question, and for good reason since the answer says so much.

Chances are, if there is something you would pursue, even knowing that you would fail in the end but it wouldn't matter as long as you get to do the work, then that is a strong sign that you know what meaningful work means for you. And at the end of the day, if having work that gives you purpose and brings more meaning to your life is the ultimate goal, then what do you have to lose by trying?

Whether you're an aspirational business owner, or you've been one for a while, don't forget to check in with yourself and ask these questions. You just might discover a new skill you've had (and never considered it a real skill before!), or maybe you'll come up with the next amazing service or idea for your business.

At Mavenly + Co., we focus on helping women work for themselves. From free resources and podcasts to private coaching and events, our team is here to help you take your career + business to the next level. Whether you are a freelancer, side hustler, or full-time business owner, we want to help you succeed in your work. Want to learn more? Click here!