Four Ways to Market Your Side Hustle
You might be asking yourself, what is a side hustle? A side hustle is a way to make some extra money that allows you flexibility to pursue what you're most interested in.
If you are like me, you probably want your side hustle to start making you money, versus spending all your money. I love writing, so I started blogging. The more I started blogging and researching, the more I realized this is a true passion of mine, and I wanted to start earning an income from it. It took some time, but I am happy to say that today my blog DOES earn an income, and your side hustle can earn you one, too!
Get offline and get in person
Make a genuine connection! THIS is one of the BEST ways to grow your brand, business and following. Attend conferences, join the Chamber of Commerce, network! Turn your online friends into real friends.
I’m active on several social media outlets and really try to engage on all of them. YouTube, Twitter and Instagram are my main ones. When I come across someone who lives in Austin (that’s where I live) I ALWAYS try and reach out to see if I can go to coffee or lunch with them. I also try and talk to the people who do not live close to me every week. I have made a lot of friends on Twitter; some are really good friends of mine today. We text, fly out to see each other, FaceTime and more! Engagement is huge, and a genuine connection is key.
Make a product
People love tangible objects. Use the name of your company, or a tag line if you have one, and make something people can buy from you. Whether it’s a T-shirt, coffee cup or a notebook, make a physical product so people will remember you and your brand.
Did you know that YouTube has over a billion users and more than 300 hours of video are uploaded to YouTube every minute? Crazy, right? YouTube is the second largest search engine, after Google. It's bigger than Bing, Yahoo!, Ask and AOL combined! It’s also an amazing tool to help market your business because video converts people better than any other medium.
So what are you going to do to market your side hustle? Whatever you choose to do, start today! The more you wait, the more time you waste.