I frequently see people asking “Why is no one reading my blog?!” and “How do I get more readers?”
The answer is simple. We live in a world where we are constantly asking ourselves, “What’s in it for me?” So when someone stumbles across your blog and you are not answering that important question for them, they’re likely to not stick around for long. This is why no one is reading your blog. Here's a more detailed breakdown of that idea.
You’re Not Writing Content That People Care About
Humans are naturally inclined to seek survival. This means were drawn to SOLUTIONS. We look for ways to make our lives easier, our wallets fatter, and essentially everything about our days better. That means that unless someone has an emotional connection to you (they’re your mom, sister, or financé), there’s not much motivation to read your blog…..UNLESS you can find a way to write content that people care about.
We want content that EDUCATES
You know something that thousands of others don’t. I promise you that. It could be knitting, singing to your cat, having zero fly-aways in your top-knot. You know SOMETHING that wows other people. So if you’re passionate about writing or vlogging about it, you already have a great topic for an article where you can educate others and help them with something they are struggling with. Content that educates and performs well can be recipes, how-to’s, DIYs and helpful lists. You never know when a helpful article you create can go viral.
We want content that INSPIRES
If your goal is to transform someone’s point of view or inspire them, then you know you’ve done your job. Sometimes we underestimate the impact we can have on someone else’s life. Someone may connect to you and your transformational story, and a post that you write to inspire one person could inspire hundreds!
We want content that helps us feel PART OF SOMETHING
Yes, this is what you’ve been hoping for. Yes, you can create content that rants about you hating your job, or sharing your experience dealing with an obstacle or illness, if you can connect and help people feel like they’re on the journey with you. They want to belong, they want to help and be a part of something bigger than themselves. We are tribal. We want to connect and relate to others. We want to feel like what we are going through is normal. So if we can relate to you as a person and to what you’re dealing with, then yes, we are going to read through to the end. Heck, we may even subscribe to your mailing list.
Are You Promoting Enough?
The "build it and they will come" mentality may have applied 100 years ago when there was one milk shop and one place to buy your clothes in your city. But there are now over 1 BILLION (yes, BILLION--think about that!) websites in the world. How do you think anyone is going to find yours if you don’t tell anyone about it? That, my friend, is the epitome of "a needle in a haystack." Although there’s an endless supply of places where you can promote your blog, the best places to promote your content are your personal Facebook page to reach your friends and loves ones, your Facebook business page, Instagram and Twitter. Also, don’t be afraid to promote the same article more than once. You may get your article in front of the eyes of someone who really needs to see it.
How's Your SEO?
What’s the best way to get someone to read your blog? Put it in front of someone who is looking for that type of content. For this, having the right Search Engine Optimization is key. By ensuring that your website is indexed in Google and you are doing the right things to get your site on the front page of Google, you can be sure that people searching for the type of content you create will able to find it, love it, bookmark it for later, and share it.