Posts tagged authentic
How to Build Your Sales Funnel

We know building a sales funnel can be super intimidating at first. Don’t let the overwhelm keep you from connecting with your audience and providing them value through your offerings. Below we have broken down the sales funnel into actionable steps, ready to be implemented.

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The Must-Haves on Your Business Website

Creating a perfect biz website doesn’t have to be complicated. While fancy templates and elaborate designs are great, some basic principles need to be addressed in your site first and foremost. See our top must-haves for your business website below!

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5 Ways to Generate More Leads + Clients

Has business been a little slow? Nothing coming through those lead generation forms? No worries, we’ve all been there. Here are 5 quick and easy ways to generate more leads and land clients for your business.  

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Why Crowdfunding Might Be the Best Option for You

If you are looking to launch a new product or open up an online shop, crowdfunding might be the best option for you to get started! Not sure what crowdfunding is? It is funding a project by raising money through a number of people usually through the internet, but can also be sourced from other places. Check out some reasons why crowdfunding is the way to go.

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Setting Up Your Business Legally

You’ve thought of your next biz idea, validated it and you are ready to move forward. Before you get too ahead of yourself, you need to make sure that your business is set up legally. There are a few different things to get covered, but always check with a lawyer if you have a question!

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Package Pricing vs. Hourly Rates - Which to Choose

When you're deciding how to price your work for your clients, it’s not always easy or straightforward. By charging an hourly rate, you are setting the standard for how valuable your time is which can give you a bit of flexibility if you're not sure how long a project will take. On the other hand, if you are able to outline the scope of work ahead of time, offering a package price may be best - some clients even prefer this because it tells them exactly what to budget for and what to expect.

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How to Pivot Your Pricing (if it’s too low)

When you start out on your own as an entrepreneur, freelancer, or side-hustler, one of the biggest challenges can be figuring out what to charge. It's such an important part of your business and so many factors go into deciding your pricing (i.e. your industry, your experience, what the going rate is) etc. Not only do you have to consider those factors, but it's also about making sure you're charging enough so you can not just cover your basic expenses, taxes, and other necessities like insurance, but also live the lifestyle you desire! Let’s be real, it's always nice to charge enough so that you don't feel like you have to work 100+ hours per week to feel like you made enough money.

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Understanding the Full Financial Picture as a Business Owner

Financial responsibility can go beyond paying rent and making sure your cell phone bill is handled. If you are a business owner, there are many different categories of financial responsibility to consider. Make sure to get these checked off and accounted for in that bank account!

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How to Determine What To Charge

When figuring out how much to charge, most entrepreneurs position themselves too low and underestimate their value. Don’t do that! You have worked too hard to make less than what you are worth. You can create a price that shows your value, gets you what you want to make and allows you to feel confident in sharing your pricing. We have thought of the steps you need to complete to get that money in the bank and expenses appropriately handled for your business!

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How to Design Your Business to Work For Your Life

When you own a business sometimes it can feel like you work for your business, but really, it should be the other way around. And what I mean when I say that is your business should work in a way that lets you live the life you want to live. When it's the other way around and you feel like a slave to your business, chances are you'll be on the fast-track to burnout and resentment. And no one wants that.

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Five Ways to Build Freedom + Flexibility Into Your Business

Just ask any business owner why they decided to become an entrepreneur, and chances are they'll mention that they wanted more freedom and flexibility in their workdays. And while being your own boss definitely gives you a ton of autonomy and ownership over your work, it's still easy to feel overwhelmed and distracted.

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Three Ways To Identify the Best Business Model For You

When you have an idea for a new business or project, sometimes the hardest part is getting started. Especially when it's something you're passionate or excited about, it can be tempting to dive in without a plan. The good news is that you've already conquered one of the hardest things– nailing down your idea and figuring out the work you want to do that lights you up.

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How to Validate Your Business Idea

You’ve been thinking up the next big thing, getting excited about planning and executing your idea. Right as you are about to get started, you may begin to feel a little bit of doubt. Before you get too far, check out these steps to help you validate your business idea so you don’t get too deep into that rabbit hole of doubt!

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Share Your Success: Humble-Brag About Your Hustle

You’ve been working hard, putting in extra hours, trying to get ahead of it all. You are making moves and doing great things! It is time to share - be proud of yourself! Self-promotion can be a big challenge, especially for women. We don’t want to seem cocky or boastful, but there are ways to share your successes in a way that you can feel good about. Here are some tips!

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Four Ways to Identify Your Business Superpower

Whether you're currently an entrepreneur–or maybe you're looking to start a side hustle–sometimes it can be a challenge to figure out what you want to offer people in your business. Maybe you have a ton of passions and interests and aren't sure where to start. Either way, everyone has a dominant gift–an attribute, skill or ability that is stronger than the rest. That is your business superpower.

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The Five Myths About Starting Your Own Business

It's no secret that entrepreneurship and starting your own business can get a bit over-glamorized in the media. Take one look at Instagram accounts geared towards female business owners for example, and chances are your feed will be flooded with beautiful desks and endless matcha lattes leaving you to think that entrepreneurship *must* look that pretty every day. And while, yes, owning a business can be an amazing way to do what you love, have a flexible schedule and a lifestyle that allows you to travel and have a beautiful home office, it also presents an entire new set of challenges and responsibilities that don’t necessarily exist when you work for someone else.

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Addressing Fear + Self Doubt When Working For Yourself

Working for yourself can sometimes be a lonely path, especially if you are a solopreneur. The days can be long with deadlines and the client work can pile up. In times of stress, our minds can turn to the negative stuff like fear and self-doubt. Don’t let that creep in too far. Address those concerns head-on with these tips!

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What Happens When You Stop Setting Small Goals and Start Going Big

When I work with corporate teams now, I have a reputation for pushing people to go outside their comfort zone to set big, scary goals. I am constantly challenging them to attempt the unachievable, and let me tell you, I have seen some incredible results. From crushing performance metrics to busting through deadlines, setting big goals has been revolutionary for the teams I’ve worked with.

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Five Things No One Ever Tells You About Starting Your Own Business

So you left your 9 to 5 job to pursue your dream business. Congratulations! Not everyone has the courage to choose this path, nor the grit to see it through. As you’re probably well aware, starting your very own company entails many challenges. Rest assured, however, that although entrepreneurship can be difficult, it is not impossible to succeed — as countless success stories and articles will show you.

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