Being a professional DJ, traveling the world, and producing content for VH1/MTV sounds like something we would have doodled in our MASH notebook while sitting in our high school cafeteria, but for DJ Coco Robert, this pipe dream is a reality. Since graduating from NYU, Coco has taken the entertainment world by storm spinning for clients including Victoria’s Secret and The New York City Ballet and appearing in videos for SchoolBoy Q and A$AP Rocky. Coco tells us how she started living our dream through one great social interaction at a time.
Location: New York City, NY
School: New York University
Secretly Obsessed With: Interior design
On My Nightstand: Vitamin water, lavender and miscellaneous
Last Thing You Read: The Goldfinch by Donna Tartt
How did you get started?
Becoming a DJ was the result of meeting new people in NYC when I was first moved here. I was out and about as much as possible trying to figure out where I fit in and what kind of opportunities I could pursue when I met the founders of an agency who offered to teach me the basics.
Tell us about your daily routine.
I wake up, work out, then head to MTV Networks to work on the day’s show premieres, the music blog and whatever else might come up. Then I’m in meetings regarding things like the summer event series I’m producing for Rise City Swimwear and upcoming DJing engagements. If I don’t have a booking or event that night, I might grab dinner with friends or check out some of my favorite spots in Tribeca. I end the night downloading new music, updating the next day’s reminders in my iPhone, and making sure my apartment is as tidy and organized as possible (it’s an obsession.)
What key elements played into your success?
Being social and proactive.
What’s the best piece of advice you received?
Probably just to keep going. It’s key to have good friends to turn to, who will remind you that the only way to get past setbacks is to continue pushing forward.
Who was the biggest influence in your professional life?
My parents. They constantly support and encourage everything I do. I am so thankful to have two people who would and do drop everything at a moment’s notice to be there for me.
What accomplishment are you most proud of? When do you feel most successful?
The best feeling is being in a big venue filled with happy, excited people and knowing that you’ve contributed to the smiles on their faces and the enjoyment in the room. It’s hard not to feel like I have the best job in the world at a moment like that.
What advice would you give to girls looking to enter your industry/space?
Surround yourself with good people, believe in yourself, and earn it.