Tracy Sandler


This ones for all the mavens out there who enjoy watching a 49ers-Saints game while sipping on a glass of Rosé. 49ers fan and sports writer, Tracy Sandler, makes it okay to be a sports fan and a girly girl. Today, Tracy tells us about how she turned her passion for the 49ers into a business. She shares some motivational words for Girl Bosses and a few of her proudest moments.

Name:: Tracy Sandler

Twitter or Instagram Handle:: @fangirlsportsnetwork and @49ersfangirl (personal)

Location:: Los Angeles, CA

Occupation:: Founder and CEO of Fangirl Sports Network

Secretly Obsessed With:: Almond butter. I put it in my smoothies and eat it with apples and celery. I basically put it on anything that makes sense!

On My Nightstand:: La Mer lip balm, Avene hand lotion, and my Swell water bottle.

Last Thing You Read:: All the Light We Cannot See by Anthony Doerr.

How did you get started on your career path?: I worked at FOX Sports right out of college and then moved on to politics. While working at a political and philanthropic advising firm, I started a blog as a creative outlet about the San Francisco 49ers. I loved writing it and people actually read my posts, so I decided to turn it into a business!

What key elements played into your success?: There is not a lot of sports content out there that speaks directly to women. With Fangirl Sports Network, we’ve created a place where women can go for lifestyle and sports content that appeals to those who are proud to know all of Tom Brady’s stats but aren’t afraid to embrace their inner Gisele. Our network makes it okay to be a sports fan and a girly girl- the two are no longer mutually exclusive.

What struggles did you face getting to this point?: Running a business is a lot of hard work, but I wouldn’t call it a struggle. I’m doing what I love, so I am very lucky. I work in a predominantly male industry, but I have been incredibly fortunate and have had, for the most part, a lot of positive feedback from my colleagues and others in sports media.

Who was the biggest influence in your professional life?: My dad is my biggest professional influence and has been the strongest example of work ethic, fairness, loyalty and business acumen. He is my rock and greatest business adviser.

When do you feel most successful?: I feel most successful whenever I receive a message from a woman who tells me she loves what I’m doing with Fangirl Sports Network and asks how she can be involved. One of my primary goals is to empower women and provide content the female sports fan enjoys, so receiving those positive messages tells me I’m on the right path!

What’s the best piece of advice you received?: Work hard, be fair, and do good work. Those are three things you can control, and if you do those things, chances are you will be successful.

What advice would you give to women looking to enter your industry/space?: The same advice I mention above, but with the addition of “Don’t let the naysayers get you down.” Sports media can be a tough place for a woman, so make sure you are always prepared and confident in your knowledge.

What accomplishment are you most proud of? : I am most proud of the fact I have expanded Fangirl Sports Network from just one to now ten girls in two short years, and the network is continuing to grow. Another proud moment was the day I was given my 49ers media credentials, and I am incredibly proud of the work I have done thus far!


Want more ways to design a career with purpose? Mavenly + Co. is the best resource to turn to if you’re looking for answers to those big career questions, from coaching programs to podcasts to tools and much more. We're here to help you, girl.